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In October of 2000, Valarie Hurst, the founder and President of Pink Lasso began extensive research to develop a skincare and cosmetic line for Rodeo Women. Understanding the skincare needs of women of Rodeo began to take form as we realized the active lifestyles these women portrayed, the amount of exposure to the sun and other harmful elements, as well as the extensive travel involved in your role. We also recognize the importance of appearance in representing the Rodeo and how your wardrobe plays a part, so we wanted to offer a wide range of color cosmetics to compliment you. Pink Lasso fully supports the sport of Rodeo, it's mission and values. The founder and President of the company is a Licensed Esthetician through the Texas Cosmetology Board and a Professional Makeup Artist as well as having several certifications in skincare and Makeup Application. Some of those certifications include: Effectively Treating Acne, Facials and Body Treatments, Ingredient Formulations, and Makeup Techniques.  A former cosmetic consultant for  other cosmetic lines has also given me the opportunity to listen to consumers needs and what they would like to achieve in skincare and cosmetics. I also have the pleasure of being a local representative of The Makeup Institute, which is a Makeup Artistry school based in San Diego, California that educates on many aspects of makeup, such as: Photography Makeup, Airbrush Makeup, Advanced Makeup Techniques, Bridal Makeup, Film, and Television, and Hair Styling for the Makeup Artist, to name a few. Pink Lasso's mission is to educate customers on the importance of skincare, complimenting color selection and makeup application. Though there is a wide area to cover on these topics, one must understand, that we all have individual beauty and it comes from within first.

 

Article Index

1.  Nutrition and the Skin

2.  Basics of Skin Care

3. Seasonal Skin Awarene

4. Effectively Treating Acne

5. The Damage of the Sun!

6. Preparing for your Photo Shoot

7. Adolescence In Skincare

Her most recent and informative articles -
"Preparing for your Photo Shoot", and
Adolescence in Skincare

are available within the subscription portion of our website and are definitely well worth the small cost. You'd spend as much, if not more going to a movie!!!!!



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